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January in the NC mountains has its own kind of magic—crisp air, quiet streets, and stunning scenery. And when that winter chill starts to sink in, West Jefferson offers plenty of cozy spots to warm up with a great cup of coffee. Whether you’re exploring downtown, running errands, or heading out to look at…

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Simple upgrades + thoughtful touches = more bookings and happier guests. The holiday travel season can be one of the most competitive times of the year for vacation rental owners—but it’s also one of the most rewarding. Travelers are searching for warm, cozy, memory-making spaces to gather with family and friends. If you want…
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