When the air turns crisp and the mountains glisten with a touch of frost, West Jefferson, North Carolina, transforms into a true Hallmark-style Christmas town. From glowing storefronts to hometown parades and cozy community gatherings, the holiday spirit shines brightly here — and it’s one of the many reasons people fall in love with life in Ashe County.
If you’re ready to experience the joy for yourself, here’s how West Jefferson celebrates Christmas this year:
The West Jefferson Christmas Parade
Saturday, November 15, 2025 | 2:00 PM – 4:00 PM
The season officially kicks off with the beloved West Jefferson Christmas Parade, a festive favorite that draws families, friends, and visitors downtown to line the streets of West Jefferson. Expect floats decked out in holiday cheer, marching bands, and maybe even a special appearance from Santa himself. It’s the perfect start to the season and a wonderful way to see the community come together in celebration.
Holiday Farmers Market
Saturdays, November 22 – December 6, 2025 | 10:00 AM – 2:00 PM
There’s something extra magical about the Holiday Farmers Market. Local artisans and makers fill the Ashe County Farmer’s Market with handcrafted gifts, baked goods, festive décor, and more. Whether you’re picking up a hand-knit scarf or a jar of locally made honey, you’ll find the perfect gift with a personal touch — all while supporting local businesses.
Small Business Saturday
Saturday, November 29, 2025
Downtown West Jefferson shines during Small Business Saturday. Explore the many locally owned boutiques, art galleries, and specialty shops. You’ll find one-of-a-kind gifts, friendly faces, and holiday deals — all while helping support the heart of the community.
Hometown Family Christmas
Friday, November 28, 2025 | 5:00 PM – 6:00 PM | Backstreet Park
Bundle up and head to Backstreet Park for a sweet and simple celebration that captures the heart of small-town Christmas. The Hometown Family Christmas event features the official lighting of the town’s Christmas tree. It’s a family-friendly tradition that reminds everyone what the season is really about — togetherness and joy.
Tea with Mrs. Claus
Sunday, December 14, 2025 | 3:00 PM – 5:30 PM | High Country Tea & Grazing Room, 115 Burley Ave
For a charming afternoon straight out of a storybook, Tea with Mrs. Claus is a must. Guests can sip warm tea, enjoy festive treats, and hangout with Mrs. Claus herself. This cozy event at the High Country Tea & Grazing Room is perfect for children and adults alike. This is sure to be one of the season’s most delightful gatherings.
Decorated Storefronts & Downtown Lights
Throughout the season, downtown West Jefferson sparkles with lights, wreaths, and window displays that bring the magic of Christmas to life. Each local shop adds its own creative touch, making an evening stroll downtown feel like stepping into a snow globe. Don’t forget to bring your camera — every corner is picture-perfect.
Experience the Magic of the Mountains
If you’ve been dreaming of a home in the mountains, there’s no better time to explore what makes Ashe County so inviting. From charming downtown streets to peaceful mountain views, this community feels like home all year long.
